According to a recent report from Pew Internet and American Life, men and women have different motivations for doing what they do on the Internet. Women view the Internet as a place to extend, support, and nurture relationships and communities. Men tend to see it as an office, a library, or a playground–screw the community.
While both sexes equally appreciate the efficiency and convenience of email, women are more likely than men to value the medium for its positive effects on improving relationships, expanding networks, and encouraging teamwork at the office. Not only sending and receiving more email than men, women are more likely to write to family and friends about a variety of topics, sharing news, joys and worries, planning events, and forwarding jokes and stories.
The report found that women are more likely to use the Internet for emailing, getting maps and directions (after all, we men always know where we’re going), looking for health and medical information, seeking support for health and personal problems, and getting religious information.
Men tend to be more intense Internet users than women, being more likely to go online daily (61% of men and 57% of women) and more likely to go online several times a day (44% of men and 39% of women).
Men also tend to go online in greater numbers than women but for a much broader variety of reasons. Men are more likely to use the Internet to check the weather, get news, find do-it-yourself information, acquire sports scores and information, look for political information, do job-related research, download software, listen to music, rate a product/person/service through an online reputation system, download music, use a webcam, and take a class.
What a life.
another [ nofieiman.com ]


September 11, 2007 at 4:32 pm
Comparing to Marketing in Venus “Hermawan Kertajaya”, Google will not succesfully beat Yahoo, won’t it? Emotion will be the winner, instead of rationality. Btw, great article Cep….